Majid Al Futtaim, the biggest retailer in the UAE, wanted to launch a rewards app that unites all their customers. So we created a branded content music video with 4 famous singers from the region.
1M Members in 4 months | 109M Media impressions | 93% Positive mentions
When QR code is scanned, an interactive AR version of the poster comes to life, which then leads to free app download.
We then hosted a ‘SHARE’ event in three key locations to drive more awareness and downloads.
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