White Radiance is the premium line of creams in the Olay fairness category. To establish that high-end status, we created a campaign with a perfume-commercial-like look, without sacrificing the tactical aspect of the brief.
White Radiance is the premium line of creams in the Olay fairness category. To establish that high-end status, we created a campaign with a perfume-commercial-like look, without sacrificing the tactical aspect of the brief.
