ARIEL: SCENTED CANDLES > DIRECT

BRIEF

Ariel wanted to increase sales on their new formula with a touch of Downy. The main benefit was simple: Clothes that smell amazing.

IDEA

We created a special DM box shaped liked a cupboard. Inside, we placed candles injected with the Downy’s signature scent, to remind people of how beautiful life could smell if they wash their clothes with Ariel's New Downy formula.

Role: Art Director / Illustrator

Cannes Lion: Finalist