K9 Friends: Second-hand Dogs

K9 FRIENDS SECOND-HAND DOGS / SOCIAL AWARENESS

The UAE has a very high number of abandoned dogs. Our message was loud and clear, and eventually we got the government’s attention, and a law that criminalizes abandoning pets was issued.

In the listings, we turned the dogs’ their heart-breaking stories into product descriptions

Influencers volunteered to spread the word on social, helping us reach more than 5 million followers in a couple of weeks.

In the end, the abandoned dogs got some love from national press and most importantly, the government.