360º INTEGRATED | PRODUCT LAUNCH

LAY’S x KFC:
WORTH THE WAIT

Such an epic partnership seemed like a no brainer. A combo that has been begging to be made for decades. But… what took them so long? Tarek, our resident conspiracy theorist explains why.

2.2% Gained market share

128% Planned Net Revenue Growth

+90M Reach on Social Media

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Kick-off:

We sparked the conversation by swapping two iconic logos on social and at select locations

Closer to the reveal, digital countdowns were installed in multiple mall locations in Riyadh and Jeddah

The collaboration was revealed across film, outdoor and social media, with the message:

“Worth The Wait”

The result?

One of Lay’s most successful product launches in Saudi