360º INTEGRATED

LAY’S x NETFLIX: THE HEIST

Lay’s partnered with Netflix to launch a range of Korean-inspired flavours celebrating Money Heist: Korea. We brought the collaboration to life through a 360° campaign built around an idea that sparked curiosity across the nation.

Clio Entertainment: 1 Silver in Branded Entertainment | 1 Bronze in Partnerships & Collaborations

MENA Effies: 1 Gold in Brand Integration | 2 Silver in in Marketing Disruptors | 1 Silver in Media Idea

2.2% Gained market share

12.4M Reached on Social

540 M Media Impressions

____

360º INTEGRATED

LAY’S x NETFLIX: THE HEIST

2.2% Gained market share

12.4M Reached on Social

540 M Media Impressions

The Money Heist: Korea crew is back with a new mission: Not to steal millions, but to execute an elaborate ‘Reverse Heist’.

“Eyewitnesses” told their own version of the story.

Lay's x Netflix: The Heist

360º INTEGRATED

LAY’S x NETFLIX: THE HEIST

2.2% Gained market share

12.4M Reached on Social

540 M Media Impressions

The Money Heist: Korea crew is back with a new mission: Not to steal millions, but to execute an elaborate ‘Reverse Heist’.

“Eyewitnesses” told their own version of the story.